The Marrakech film festival takes place in September of every year for a stretch of four days. It has been around for over five years. It's renowned for it's prestige in terms of cinematographic production and panorama and is comparable to the Cannes film festival in the south of France.

The cinema industry is very important to Morocco and production standards are maintained at a very high level. The vast, overwhelming landscapes attract film producers and directors from all over the world. There is a special kind of light that only exists here and this is a major attraction for film makers. Cinema fans are also attracted by the intense and unique colours of the Moroccan landscape.